CRM › Marketing & Pipeline
Marketing
Campaigns, events and the segments they aim at.
In CRM → Marketing & Pipeline · 4 screens
| Screen | Kind | What it is | Columns | Fields | Actions |
|---|---|---|---|---|---|
| Campaigns | List | What is being run, to whom, at what cost and to what effect. | 12 | 15 | 2 |
| Events | List | Open days, webinars and fairs. A full event waitlists; attending counts for far more than registering. | 11 | 15 | 2 |
| Segmentation | List | Saved audiences. A dynamic segment is rebuilt from its criteria, so it cannot quietly go stale. | 7 | 7 | 2 |
| Campaign Performance | Report | Reach, engagement, conversions and cost per conversion. | 0 | 0 | 0 |