CRM › Marketing & Pipeline
Broadcast
One composed message to the mailing list and every connected social channel at once.
In CRM → Marketing & Pipeline · 4 screens
| Screen | Kind | What it is | Columns | Fields | Actions |
|---|---|---|---|---|---|
| Broadcast Studio | Workspace | Compose once, send to the mailing list and every connected social channel at the same time. A post that goes out three days after the email is not the same campaign — it is a second one that contradicts the first. | 0 | 0 | 0 |
| Broadcasts | List | Every send, with what became of it. The rates are over what was DELIVERED rather than what was sent: an open rate over sends counts the bounces as people who did not open, which flatters a bad list and punishes a clean one. | 17 | 20 | 3 |
| Broadcast Channels | List | One row per channel a broadcast goes out on. This is where the simultaneous part lives: an email row, an X row, a LinkedIn row, all pointing at one message and all sent together. | 12 | 10 | 0 |
| Never Write To These | List | Addresses that must never be written to again, whatever a list says. Separate from consent because they are different facts: consent is what somebody chose, and a suppression is what happened. | 8 | 5 | 0 |